Imagine you are now in the stands of a famous global circus. A renowned performance artist takes the stage, the greatest to have juggled three balls in the air throughout history! Amidst the roar of applause, our colleague enters the stage with enthusiasm. He tosses his three balls high, starts juggling them one after another with high concentration, complete stability, balance, as if the applause and music beat throughout the earth except in his ears.
Suddenly, something intriguing sparkles from afar, seen by the clown, his eye turns for a fraction of a second outside the frame of his three balls. And boom! All fall!
In recent years, the term sustainability has been increasingly repeated in almost all fields, from irrigation and agriculture to entertainment and tourism. This human consensus on the issue was not just a scientific luxury but an urgent need that everyone must act upon simply for the Earth to continue to exist!
The concept of sustainability is linked to green efforts aimed at protecting the environment. However, in simple terms, there are 3 basic elements that form the term sustainability. These three factors must work together in consistency and harmony to achieve what we call sustainable action.
Environmental efforts alone are not considered to achieve sustainability; they are just a single complex part of the triple sustainability pyramid (and focusing on them may lead to greenwashing). Compromising any of these three components exposes them all to fall, as happened with the circus clown's balls.
The environment is the first element, the primary source of all our resources from food to energy, our home for all, and the place where all the souls in our worldly life reside, whether we know them or not (excluding aliens). If you keep your house clean from today until the Day of Judgment, and your city is bad, you will inevitably suffer what everyone else does, whether you like it or not, at least rats will sleep on your doorstep or you'll be bothered by the smell and mosquitoes biting your skin...
The second element is humans. Their identities, cultures, original ideas, rich history, distinct languages, different religions, and everything related to the great human heritage that we as humans must preserve as long as our human race continues on the planet.
The third element is the economy. The lifeblood and the main engine of life. In the end, the environment and humans need an additional engine that works to create balance and impact for the wheel to continue moving. Remove the economic element, and watch the world collapse at that moment.
So, its a term with 3 different aspects; economy, environment, and society. All of them must be equally balanced to ensure high sustainability performance within a sector. And that's it, really :)
By: Abdulrahman Kamal